Today's Connected Customer
Today's Connected Customer
Consumer buying habits are undergoing a massive transformation.
As technology continues to evolve, your customers and prospects are leveraging technology – to help them decide how and where to spend money. This new generation is getting extremely comfortable with the internet and social media for much of their communication.
Their Smartphone has become their command centre hub.
Savvy marketers are embracing new ways to meet the changing needs and wants of customers.
Just How “Connected” Is today's Customer?
Ninety-five percent of tablet shoppers and 72 percent of smartphone shoppers who make a purchase with their device do it at home. Nielsen
Shoppers make less than 3 percent of their annual purchases on mobile devices. RIS/Cognizant
Four percent of Americans have made a mobile purchase while at a social gathering. Google
En route to the store, 70 percent of smartphone shoppers use a store locator to plan their shopping trip. Nielsen
Forty-two percent of consumers chose finding a better price online as their reason for purchasing online after shopping in a store. RIS/Cognizant
Forty-six percent of shoppers say they are less likely to comparison shop when using a mobile app. (comScore
Half of shoppers say tracking services for online purchases are essential. comScore
Nineteen percent of consumers leave a store and look for lower prices online. RIS/Cognizant
Coupon apps are used by about 25 million Americans each month. NPD
Two out of five women have searched for a product because of an online coupon. NRF
Twenty percent of mobile shoppers use their tablets to comment on social media sites about their purchase. Nielsen
It is predicted that the number of U.S. adult smartphone users who also use mobile coupons will jump from 31 million at the end of 2012 to 40.8 million at the end of 2013. eMarketer
Fifty-nine percent of tablet owners use their tablets for product research and are more likely to purchase physical items (38 percent) than smartphone shoppers (24 percent). Nielsen
Fifteen percent of online retail sales will be made on a mobile device this year. eMarketer
Mobile coupons are redeemed 10 times as often as traditional coupons. eMarketer
The Secret To Attracting Today’s Customer
Connecting with this connected audience, and doing it using the tools and resources they use, is the key to future profits. That’s where Jajingle can help you make sure you get your share of this emerging revenue source.
Jajingle gives you a simple, inexpensive way to connect with customers – not only when they’re at your store or on your website, but even after they leave.
Here’s the best part – you’re using technology they’ve chosen to be the hub of their daily existence – their SmartPhones.